Tuesday, 6 January 2015

AD: Individual contribution to post-production

Printwork - Digipak and Alternative Print-ad

The main construction of the digipak was simple in itself, though it was clear that some level of understanding of Photoshop's limitations and capabilities was needed to create complete and successful digipak and advertisements. I  was tasked with finishing the final piece of digipak printwork, after Gwen's initial rough edit, as the rest of the group were not as experienced in the usage of photoshop.

Nonetheless, I frequently asked the group for their verdict on the digipak, as to make it more of a group effort. This was also to introduce critical eyes upon the digipak, as it was difficult to maintain the creative edge by myself.

Reshoots and Filming

When we began editing, it became clear that we were missing some footage to "fill out the gaps" in the music video. Thus, I was tasked with shooting the scenes that we needed to finish the music video, as planning for everyone to come along to the location and shoot required too much time that we simply did not have. On this, I collaborated with Isaac (who had shot the majority of the video) to ensure that the shots were similar to what we had filmed in the kitchen sequence. As a result of this, when I shot the sequence, it turned out well for a one-man job (Shown below).

(GIF is shown in this size as to preserve quality)


This was mainly in connection to the reshoot, helping our main editor, Georgia, identify the best shots to use in the final edit, as I had shot the same shots three times to make sure that we would get some shots to choose from. Together, we constructed the rough cut of the bedroom sequence. I also reviewed the kitchen scene for areas that were either unnecessary or broke the flow of the video. This shaved off some of the space needed on the timeline to add the re-shot footage.

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