Wednesday, 26 November 2014

A2G3: Printwork ideas and concepts

Ideas for print work

  • Meat-shot of protagonist of the music video
    • Lines with saturated and de-saturated sections
  • Items that link with the music videos
    • i.e. the bottles on the table, the swords used later on.
    • Use the coloured pencils to create the look of two swords clashing(mock up in either Photoshop or actual photograph with pencils)
  • As Isaac researched with the George Ezra cover, a specific colour could make the character stand out from the rest of the image.
    • This could lead to a potential image of the protagonist standing in a section where the image is saturated, and the background or area surrounding the protagonist de-saturated.
  • The use of a 6 panel digipack, with a pocket for a booklet, would provide us with the space to create interesting visuals and create an artist context
    • The outer covers could be de-saturated, as is the external life of the character in the video, whilst the inside spread is highly saturated, referencing his inner workings, which are colourful and magical.
    • The booklet could contain interesting photographs of the characters and key items from the video, as well as contextualising the track (recorded for 'The Hunger Games') providing a blatant inter-textual reference and giving details about the artist.
    • Potentially lyrics could be used throughout it, or be given a page, as they are interesting as a poetic medium.
      • This would also work to establish a better connection between the consumer and Lorde.

How will they link to the video to form a cohesive brand?

  • The print work could link to the music video in the same way as Pure Heroine does with Royals, the composition of the shot matching that seen in the music video.
  • We found that artists related to Lorde normally had themselves on the cover. These artists are normally involved in the narratives of their videos; a piece of their narrative is on their album cover; we took inspiration from this & did the same.
  • Lorde normally wears dark colours in her magazine adverts rather than warm or bright colours, which reflects the tone of her songs & the tone of her cover of Everybody Wants To Rule The World. This element of colour could link nicely to our music video and Lorde's star image. 

Which magazine would our adverts most likely be featured in?

  • Given the star image of Lorde, our adverts would potentially be featured in magazines aimed at teenage audiences.
  • Q Magazine would compliment our artwork and design the best due to the alternative nature of Lorde reflecting the prominent alternative nature of Q magazine.
  • However, a more mainstream styled magazine would also be appropriate towards Lorde's image. An example of a mainstream magazine would be Billboard magazine, a magazine that Lorde has featured in previously:

Mock up of all products:

    Georgia's (GP) Digipak Ideas

  •  The caterpillar could be any of the toys included in the video and the toys that the boy (that is out-of-focus) is playing with would preferably be the Lego men sword fighting.
  •  The toy in the foreground  would be in-focus, on a table and in colour (or saturated) whilst the rest of the shot would be black and white or de-saturated.

Georgia's (GP) Printwork Research


  • Lorde normally wears dark colours in her magazine adverts rather than warm or bright colours which reflects the tone of her songs and the tone of her cover of Everybody Wants To Rule The World. She is also the focal point and centre of each of these campaigns. The extra-diegetic gaze is also used in all of the above magazine campaigns; in each of them her eyes are looking directly at the camera; this breaks the forth wall and constructs the second paradox (established by Richard Dyer) where Lorde is present and absent.

Similar-Artists-to-Lorde Magazine Ads

Marina and the Diamonds
  • In terms of the reading path, the audience are forced to start at the top of the advert (where the colour consists of lighter tones and the focus of the advert, the artist, is shown). An extra-diegetic gaze (which breaks the forth wall) is also present, thus relating to the second paradox established by Dyer - (Paradox 2 occurs) which draws the attention of the audience further to the artist before other content; this conforms to the conventional reading path of top-to-bottom.
  • Marina And The Diamonds have stuck to their brand by continuing with their grainy-imagery effect in this advert that is common amongst their album covers and adverts (this is their metonymic representation and shows that they have brand awareness).
Ashlee Simpson

  • The pop-punk genre of this artist is evident due to the gothic font, dark colours and dark clothing/ make-up (heavy eyeliner). Darkness connotes gothic-ness and is conventional of rock/punk.  
  • She is the focal point of the advert and is in the centre. This tends to be the general pattern with artists who fall under the conventional female 'star image'. However, the composition of the poster's typography and use of dark colours acts as a way of diminishing the stereotypical image.
What can we take from these adverts
  • We are going for a more narrative based advert but technically these adverts have parts of the artist's music video's narrative as the artists are almost always present in their music video narratives.
  • As we do not have Lorde available for the conventional meat shots as researched, we will have to rely on using a slightly more direct reference to our music video. Luckily, what we have filmed has the potential to be used for our digipak and advert.

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