AD: Pitch Contribution

Below is a list of the elements I was responsible for in creating the pitch. This included elements of research, organisation and assessment of risks and challenges that we could possibly face during filming, as well as initial research into digipaks 

Location Recce

• This involved walking through the grounds and through the house for shots that displayed the moods and elements that fall into the treatment, mostly as a way of generating ideas for us to work with when developing the storyboard. We will have access to these areas at all times, meaning that we will not have to ask for permission to shoot anywhere. 
• The risks are trivial at best, although they should not be neglected. This includes rain and wet ground, as it is in the countryside and we'll be shooting in the autumn/winter period, and therefore these elements will be considerably important when we're filming, especially considering equipment and general motivation for the crew. If worse comes to worse, we will have to equip ourselves with ideal clothing and protection for our equipment.

Organising actors

• Considering the fact that we're including a significantly larger cast than last year, I made sure that, in accordance to the treatment, we had the correct cast. Thus, I asked my own family if they wanted to be a part of the production, to which all of them agreed. This element is particularly helpful, as it provides us with a cast capable of delivering the performance that we want to achieve in the music video. It is also notable that the person playing the protagonist has done previous work in the media industry, both in television and film, as well as a couple of music videos.
• The most obvious challenges in this aspect is time management and level of acting. Since both of the grown-up actors work most of the time, we'll have to be sure that we effectively manage and organise each shot so we do not waste their time. Furthermore, we agreed beforehand that we wanted to make sure that the acting was in place, as to not make it seem cheesy or unprofessional. 

Research into relevant/similar music videos/Inspirational shots

• Looking through various music videos that had a similar concept to our own was an important part of the pitch, which, like the location recce, helped to establish the general mood that we want to incorporate into the music video. This included things such as 
• Colour grading - what was the general colour scheme of the videos?
• Locations - which locations are conventional for this genre of music?
• Elements of mise-en-scene, such as lighting and costume.
• An additional element that I discovered in this research was camera. Tracking shots, close ups and depth of field, alongside the element of rule of thirds are vital to the understanding and prevalence of the protagonist in a largely narrative music video. 

Digipak research

• This was done between Georgia and myself. We decided to look at the colours and composition elements of Lorde's albums, to gain some inspiration towards our own digipak for later. However, we realised that, Lorde has so far only released one album, and as such we looked at artists within the same genre as Lorde, and discovered:
• The lead singer is usually present on the front of the cover.
• The colours vary between a monochrome set-up or slightly desaturated images with some additional colours included for artistic measure.
• The challenge of this is that we will most definitely not have access to Lorde herself, and in essence it would be irrelevant to include her on the front cover, as she is not present in the video itself. However, the colours and composition are already good indicators to what we should aim for.